Slussen Meeting Lines

Archive for December, 2009

One recurring theme runs through the arguments of marketing’s critics: Materialism, as exemplified by the competitive marketing system, leads people to concern themselves only with the quantities of life and to ignore its quality. Traditionally, a firm was considered socially responsible in the community if it provided employment for its residents and contributed to its economic base. Employment, wages, bank deposits, and profits—the traditional measures of social contributions—are quantity indicators. But what about air, water, and cultural pollution? Should workers tolerate the boredom and isolation of mass assembly lines? Should flinire generations accept the depletion of namral resources? Charges of organizational neglect in these areas go largely unanswered simply because businesspeople have not developed reliable indicators with which to measure a firm’s contribution to the quality of life.